Field notes

The Journal.

Operational breakdowns from inside the work. What we see daily, what we test, and what actually moves revenue for subscription creators. Published as we have something real to say — not on a calendar.

Strategy September 4, 2026
7 min read

The signals fans send before they cancel.

Churn is visible weeks before it happens. The behavioural signals that predict cancellation, why the last message is the least useful data, and what to do while the fan is still reading.

Playbook August 28, 2026
7 min read

Custom requests: scope it, price it, or refuse it.

Customs look like the highest-margin thing on the page. Half of them lose money, and the loss is invisible because nobody counts the hours — the negotiation, the revisions, and the requests worth declining in the first message.

Monetization August 21, 2026
6 min read

The tipping menu fans actually use.

Most tip menus are twenty items long and generate almost nothing. The problem isn't the prices — it's that a menu that long isn't a menu, it's a wall. What the structure should be, and why the menu only earns in conversation.

Playbook August 14, 2026
7 min read

The free page is the funnel, not the product.

Most creators run their free page like a smaller version of the paid one. That's the mistake — and it's why the conversion never comes. What belongs on each page, and why a free page only earns in the inbox.

Strategy July 31, 2026
7 min read

Fansly isn't a backup plan.

Creators treat a second platform as insurance against the first one banning them. That's the wrong reason to be there — and it produces a dead page. The real case for Fansly is reach, leverage, and an audience that was never on the first platform.

Strategy July 24, 2026
8 min read

What does an OnlyFans management agency actually do?

Beyond the buzzwords — a plain breakdown of the real work an agency takes off your plate, what's genuinely worth paying for, and what's just repackaged fluff.

Platforms July 19, 2026
9 min read

The Fansly playbook: tiers, free-tier funnels and what actually converts.

Fansly is not OnlyFans with a different logo. It has real discovery, a native tier system and a free tier that changes the whole funnel — and running it on an OnlyFans playbook quietly costs you a third of the account.

Monetization July 17, 2026
7 min read

OnlyFans vs. Fansly: Where Should You Focus?

OnlyFans remains the market leader, but Fansly is catching up with better internal discovery. We break down the technical differences, the internal traffic engines, and the exact strategy we use to run both simultaneously without doubling the workload.

Strategy July 10, 2026
4 min read

Is an OnlyFans agency worth it? (the honest math)

The honest answer is “it depends” — but on factors you can actually measure. The one test that settles it, the break-even math behind the commission, who an agency genuinely helps, and who should keep running solo a little longer.

Strategy July 3, 2026
8 min read

How to choose an OnlyFans agency without getting burned.

Most agencies look identical on a landing page. The operator's checklist — the green flags worth signing for, the red flags that should end the call, and the five questions that expose a real operation from a repackaged group chat.

Strategy June 26, 2026
8 min read

How much does an OnlyFans agency cost? (2026 pricing breakdown)

A straight answer to the question every creator asks before signing: what agencies actually charge, the three pricing models you'll run into, the red flags that should end the call — and why the percentage matters far less than the number you take home.

Playbook April 20, 2026
9 min read

Why your welcome sequence is leaking five figures a month.

The first 48 hours after subscription decide 80% of lifetime value. Most creators treat them like the other 28 days. We break down the 6-message framework we deploy on every new account — and why the default "hey bby" is the most expensive two words in the creator economy.

Monetization April 13, 2026
7 min read

PPV pricing: why $12 outperforms $30 (and what that costs you).

Every creator anchors their first PPV too high. The math of ladder pricing explains why small yeses compound faster than big asks — and why the difference across a year is often six figures in lost revenue.

Strategy April 6, 2026
8 min read

The four fan types — and why one-size-fits-all messaging fails them all.

Your whales and your tire-kickers shouldn't see the same message. The fan archetype model we use to segment every creator's inbox within the first 14 days — and the specific playbook each type gets.